Your storefront sign is seen by 50,000+ people per month. Whether they become customers depends on what they see. Channel letter signs are the standard for a reason — they’re visible, professional, and work 24/7. Every major brand uses them. Here’s what you need to know before you buy.
What Are Channel Letters?
Channel letters are individually fabricated 3D letters — aluminum backs and sides with acrylic faces — typically illuminated with LEDs. They mount to your building facade and spell out your business name and logo.
Types of Channel Letter Signs
Front-Lit (Standard) — LED modules inside illuminate through the acrylic face. Most common. Your letters glow in your brand colors.
Halo-Lit (Reverse) — Letters mounted off the wall with LEDs behind them, creating a halo glow on the wall surface. Premium, sophisticated look.
Front & Back Lit — Combines both. Face glows one color, halo another. Maximum impact.
Non-Illuminated — Same fabrication, no LEDs. For businesses that dont need nighttime visibility.
Channel Letter Specs
- Letter heights: 6 inches to 60+ inches (typical storefront: 18-36 inches)
- Depth: 3 to 5 inches standard
- Material: .063 inch aluminum returns, 3/16 inch acrylic faces
- LEDs: UL-listed, 50,000+ hour lifespan
- Colors: Virtually unlimited (Pantone matching available)
- Mounting: Raceway (aluminum box) or individual direct-mount
Permit Requirements
Channel letter signs almost always require permits. We handle the entire process: permit application, engineering drawings, landlord approval, and installation. You approve the design — we handle everything else.
Graphics 22 Channel Letter Capabilities
We manufacture channel letters in-house. No outsourcing. We have installed channel letter signs across PA, OH, WV, and beyond — from single-location restaurants to national retail chains.
Get a Channel Letter Quote Or call (412) 422-1125.
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